Marketing Strategy of Malaysia's Emerging Hypermarket – Mydin
(By: Maria Zain)
Mydin Mohamed Holdings Berhad (Mydin) first established its presence in the Klang Valley of Kuala Lumpur (KL) through their 2 emporiums in the early 80s. They sold mostly economically-priced clothes and Muslim prayer equipment and apparel. Today, the outlets are nicknamed "KL's best kept secrets" and have diversified their product lines offering a wide range of different goods. Nevertheless, they are still perceived as the best place to buy Muslim clothes, prayer rugs and other attire related to Islamic worship at affordable prices. In the years that followed, Mydin developed a vision to become Malaysia's leading hypermarket - appealing to Muslims and non-Muslims alike. 25 Mydin branches, a Mydin mart and 2 Mydin wholesale hypermarkets later - these establishments are challenging the large foreign players Tesco, Carrefour and Giant.
Here is an overview of Mydin's marketing strategies that have led to its success to-date. Mydin's entrepreneurship vision takes a wholesome point of view, embracing the concept of halal (permissible) products. In accordance to Islam, nothing is haraam (forbidden) unless explicitly declared as forbidden (by the Qur'an or Prophetic Sunnah). Visit any one of the Mydin emporiums and consumers will find themselves walking single-file down jam-packed shelves and baskets of goods ever imaginable to the human need or want. The halal market spectrum is widened even still. Mydin also caters for wholesalers and retailers in addition to household consumers. Their target market is as halal-wide as their range of products.
Understanding the consumer led to low pricing strategies. With continuous price hikes attributed to reductions in government subsidies (such as oil), "change your [expenditure] lifestyle" campaigns have graced national media as a public service reminder from the government. Mydin has been able to address both issues - they have mitigated the harshness of price-hikes by allowing an alternative shopping avenue for both household and business necessities.
Promotional strategies fall secondary to pricing and products. Mydin's emergence as a hypermarket has posed stiff local competition to major players such as Carrefour, Giant, Tesco (and soon, Wal-Mart). Even as a hypermarket offering groceries similar to the international hypermarket range, Mydin is able to undercut prices by a reasonable percentage. Mydin outlets first opened in less developed states where competition was close to nil and when costs were extremely low. Currently, they place themselves in areas that are accessible to homeowners and traders, such as in small residential towns as well as the congested Kuala Lumpur. Some of their stores are placed in more aggressive positions than others.
As a conclusion, Mydin represents the emergence of Malaysia's first hypermarket. They were very much perceived as a "Muslim" store catering for "Muslims," due to their debut line of products from earlier years in the Klang Valley. Their product ranges have expanded extensively and now they shelf a whole range of necessities for household consumers as well as businesses. Mydin's product spread coupled with their aggressively low prices represents their main marketing strategies that have led to their success.
In front of the person you love, your hearts beats faster, But in front of the person you like, you feel happy… In front of the person you love, winter seems like spring, But in front of the person you like, winter is just a beautiful winter… If you look into the eyes of the one you like, you smile, But if you look into the eyes of the person you love, you tend to shy… In front of the person you love, you tend to shy, But in front of the person you like, you can show yourself… You can't look straight into the eyes of the one you love, But you can always smile into the eyes of the person you like… When the one you love is crying, you cry with him, But when the person you like is crying, you end up comforting…
THE FEELING OF LOVE STARTS FROM THE EYES AND THE FEELING OF LIKES START FROM THE EARS... SO, IF YOU WANT TO STOP LIKING A PERSON YOU USED TO LIKE, ALL YOU HAVE TO DO IS COVER YOUR EARS... BUT IF YOU TRY 2 CLOSSE YOUR EYES FOR SOMEONE THAT YOU LOVE, IT TURNS INTO TEAR DROPS AND REMAINS FOREVER IN YOUR HEART...
What is the binary pay plan in the top network marketing companies in Malaysia? Binary pay plans are one of many compensation plans in the MLM/ Network marketing Industry that helps to pass on some of the revenue collected through the sale of products caused by the actions of the distributor network in the market place. Binary means two and so all you need to do is to introduce the products to two people and you are in business. It is very much like a human cell dividing into 2 and then 4 and then 8 and so on. In matter of months or a few years the organization of distributors and customers can far exceed many thousands. The secret is never to quit once you start in network marketing. A few vitamin companies embrace the binary plan. You can also choose to invest your money with WSI in order to become a white collar consultant.
It seems these days too many of us are working harder, yet making less, and slowly sliding backwards in our standard of living.If you are looking for more freedom and independence consider this – how about owning your own business where you have more control of your future. The WSI franchise does not require you to have extensive previous technical experience because they completely train you no matter what level of understanding you’re starting with. This successful business plan with its proven methodology will teach you everything you need to know and provide you the tools through continued support to ensure you are operating a successful and profitable franchise.
And their record certainly speaks for itself.In their 12 year of business, WSI has more than 1500 successful franchisees operating in 87 different countries throughout the world. Discover more about WSI’s patent pending Lifecycle System 3.0 with its uniquely powerful business model and proven pattern of success.This business model creates high profits quickly and effectively building multiple revenues that are recurring.
Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales (By: Carter McNamara, MBA, PhD)
It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clearly to the reader.
One Definition of Advertising Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.
One Definition of Promotion Promotion keeps the product in the minds of the customer and helps stimulate demand for the product. Promotion involves ongoing advertising and publicity (mention in the press). The ongoing activities of advertising, sales and public relations are often considered aspects of promotions.
One Definition of Marketing Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.
One Definition of Public relations Public relations include ongoing activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media, which is, newspapers, television, magazines, etc. As noted above, public relations are often considered as one of the primary activities included in promotions.
One Definition of Publicity Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as they do in advertising. Regarding publicity, reporters and writers decide what will be said.
One Definition of Sales Sales involves most or many of the following activities, including cultivating prospective buyers (or leads) in a market segment; conveying the features, advantages and benefits of a product or service to the lead; and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be very different than that for another product.
The 5 'S' Processes: Seiri, Seiton, Seiso, Seiketsu, and Shitsuke
(By: Leonna Christopher)
The 5S Process, or simply "5S", is a structured program to systematically achieve total organization, cleanliness, and standardization in the workplace. A well-organized workplace results in a safer, more efficient, and more productive operation. It boosts the morale of the workers, promoting a sense of pride in their work and ownership of their responsibilities. "5S" was invented in Japan, and stands for five (5) Japanese words that start with the letter 'S': Seiri, Seiton, Seiso, Seiketsu, and Shitsuke
Seiri
The first step of the "5S" process, seiri, refers to the act of throwing away all unwanted, unnecessary, and unrelated materials in the workplace. People involved in Seiri must not feel sorry about having to throw away things. The idea is to ensure that everything left in the workplace is related to work. Even the number of necessary items in the workplace must be kept to its absolute minimum. Because of seiri, simplification of tasks, effective use of space, and careful purchase of items follow.
Seiton
Seiton, or orderliness, is all about efficiency. This step consists of putting everything in an assigned place so that it can be accessed or retrieved quickly, as well as returned in that same place quickly. If everyone has quick access to an item or materials, work flow becomes efficient, and the worker becomes productive. The correct place, position, or holder for every tool, item, or material must be chosen carefully in relation to how the work will be performed and who will use them. Every single item must be allocated its own place for safekeeping, and each location must be labeled for easy identification of what it's for.
Seiso
Seiso, the third step in "5S", says that 'everyone is a janitor.' Seiso consists of cleaning up the workplace and giving it a 'shine'. Cleaning must be done by everyone in the organization, from operators to managers. It would be a good idea to have every area of the workplace assigned to a person or group of persons for cleaning. No area should be left uncleaned. Everyone should see the 'workplace' through the eyes of a visitor - always thinking if it is clean enough to make a good impression.
Seiketsu
The fourth step of "5S", or seiketsu, more or less translates to 'standardized clean-up'. It consists of defining the standards by which personnel must measure and maintain 'cleanliness'. Seiketsu encompasses both personal and environmental cleanliness. Personnel must therefore practice 'seiketsu' starting with their personal tidiness. Visual management is an important ingredient of seiketsu. Color-coding and standardized coloration of surroundings are used
for easier visual identification of anomalies in the surroundings. Personnel are trained to detect abnormalities using their five senses and to correct such abnormalities immediately.
Shitsuke
The last step of "5S", Shitsuke, means 'Discipline.' It denotes commitment to maintain orderliness and to practice the first 4 S as a way of life. The emphasis of shitsuke is elimination of bad habits and constant practice of good ones. Once true shitsuke is achieved, personnel voluntarily observe cleanliness and orderliness at all times, without having to be reminded by management.
PRODUCT EXHIBITION
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Hello there,
As you know, next week is the presentation week for your final project.
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Technical description report-10%
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It's that time of year again when you come back all excited to see all your
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